Shein: The secretive Chinese brand dressing Gen Z

As of this writing, H&M’s market cap was about $20.5 billion and Zara’s parent company, Inditex, had a market cap of  about $114 billion. In another fundraising round earlier this year, Shein’s valuation dipped to $66 billion, the Wall Street Journal reported. The company generated $23 billion in revenue last year, the Journal said. In 2022, Shein raised $1 billion in a funding round that valued the company at $100 billion, more than H&M and Zara combined, the Wall Street Journal reported.

  • In an effort to better their reputation in terms of environmental, social, and governance (ESG)issues, Shein hired a group of new executives who aim to change how the general public views the fashion retailer, Bloomberg reported in June 2022.
  • It’s the kind of risk you take when ordering from a brand with too-good-to-be-true deals.
  • Though the revenues of Shein are not publicly disclosed, it has been privately estimated to be $8 billion annually.
  • The Singapore-based e-tailer has signed partnerships to sell products from Skechers, Hanes and a handful of other brands.

This Shein clothing review will highlight reviews found on TrustPilot, Sitejabber, Reviewed, and Reddit, which mention the brand’s products, customer service, shipping, and more, to help give you a better overall impression of the brand. With its growing presence in the UK, it is also coming under increasing scrutiny, particularly regarding labour practices in its supply chain. Reuters also reported that it “falsely” claimed on its website that its factories were certified by international labour standards. I’ve previously written about how the fashion industry is one of the world’s most resource-intensive sectors, even though there is no official research that fully summarizes fashion’s environmental impact. The production of polyester textiles alone emitted about 706 billion kilograms of greenhouse gases in 2015, and hundreds of gallons of water go into making a single cotton garment. Most of the clothes from Shein are made from synthetic fabrics, which are responsible for releasing plastic microfibers into oceans.

How Shein Wound Up in the Luxury Fashion Business

Several websites claim that Shein‘s environmental rating isn’t great. The brand does not appear to have a sustainability pledge or to make an effort to combat the large eco-footprint made in the manufacturing industry. Shein Plus Size clothing is flattering, modern, and showstopping. From basic pieces you’ll want to rock every day, to flouncy, delicate dresses for special occasions, Shein clothing exudes confidence to keep you feeling high-vibe, wherever your day takes you.

The company identifies products they would like to sell and partners with smaller garment producers to create small batches of the product (from 10 to 100 pieces). Shein then posts the garment on their site to see how well it performs. If sales of the product are good, Shein arranges a contract with a producer that can create the garment on a much larger scale.

To be clear, there is no evidence that Shein employs children or produces an unsafe labor environment, but the company has not publicly disclosed workers’ wages or hours. In August, Reuters reported that Shein has yet to disclose information about its working conditions and supply chain to the British government, which the retailer is required to do under UK law. Shein had also previously falsely stated on its website that its factories were certified by international labor standard bodies, according to Reuters.

  • Returns are usually processed within 5 days of when your order is received.
  • Shoppers dump piles of Shein-branded packages from large cardboard boxes onto the floors of their bedrooms, where you’ll also probably see garlands of fake ivy and string lights hanging from the walls.
  • You could find some attractive choices there, but it’s a bigger risk than going with Shein.
  • Some claim that Shein has allegedly copied their designs and sold similar items at a lower cost.
  • So, make sure to read their size charts carefully and look at the images of the items.

According to Whinston, Shein’s 6,000 new styles per day feature is more sustainable than it seems. In a conference, he claimed that these new styles are created in small batches, which allows the company to figure out which of its alphabet shares styles are most popular before they commit to manufacturing large batches of clothing. Along with this, Whinston has shared that Shein plans to reduce its greenhouse gas emissions by sending more products by ship than by air.

This, of course, made fashion companies more profitable, as shoppers became hooked on a cycle of novelty. Yet much remains unknown about Shein’s business practices, and timely payment alone should not be cause for praise or relief from consumers. What are the ethics of producing and selling thousands of garments a day at a breakneck pace, even if workers are reportedly paid on time? Shein’s business model drives — and depends on — overconsumption. Some of the most popular Shein-related TikToks feature young women buying hundreds of dollars’ worth of clothes to try on for every season or fashion TikTok trend. Sure, not every consumer can afford ethically made goods or have easy access to a thrift store, but it’s not low-income shoppers who are keeping Shein and the fast fashion industry alive.

The quality of SHEIN’s clothing

As a woman I know how complicated it is to have to decide whether you want to buy in an online store or not. This is the case of SHEIN where the clothes are much cheaper than in other online stores like Zara, H&M or even some like Primark. Shipping goods by air directly from China is a strategy that helps the e-tailer avoid unsold inventory piling up in warehouses, according to Juozas Kaziukenas, founder of e-commerce analytics firm Marketplace Pulse.

Shein – Industry

For example, many Shein swimsuit reviews complain about the lack of support and elasticity after several swims. Be sure you pay attention to the section your item is in, as this impacts the cut of clothing. You should shop the section that fits your body, whether you’re plus-sized, petite, or just a regular medium. Another way to know what is worth buying is to looking at the opinions of the buyers and see if the fabrics have quality or not, you will know this quickly by seeing if the garment is very wrinkled or little wrinkled.

In return, factories are required to use Shein’s supply-chain management software, which allows the company to closely monitor the manufacturing process and share real-time customer search data with suppliers to guide design and production. It’s now the largest online-only fashion company in the world, according to Euromonitor. It’s redefining fast fashion by cutting production times to one week and adding, on average, nearly 3,000 new styles to its site every week at significantly lower price points than competitors. But by virtue of Shein’s location and software technology, the retailer developed a speedy edge on its competitors. Matthew Brennan, a Beijing-based writer and analyst of Chinese technology, likened its pace to “real-time” retail.

How China’s most mysterious billion-dollar company, Shein, won over US teens and became TikTok’s most-hyped fashion brand

The short sleeve tee features a rounded neckline and a regular fit, made from 35% cotton and 65% polyester. The shirt has a slight stretch to it, offering a comfortable fit. Since investment real estate it’s made from 35% nylon and 65% polyester, there’s quite a bit of stretch to the bra. This woven 100% polyester shirt does not have any stretch to it and has a regular fit.

Although the influencers who work with the brand consistently rave about and flaunt their Shein clothes on social media applications like TikTok and Instagram, shoppers who aren’t affiliated with the company sometimes share different opinions. Shein is one such international B2C fast fashion brand that extends the best fashion wear including women’s wear, men’s wear, children’s clothes and apparel, trendy accessories, and other fashionable products and accessories. Plenty of customers experience quick shipping times and pleasant customer service interactions. Overall, this Shein clothing review believes their products are worth the try since these pieces won’t break the bank. With an astounding estimated revenue of over $15 billion in 2021, Shein has taken the fashion world by storm since it was founded by Chris Xu back in 2012 (via Reuters).

The company was created by Chris Xu and is headquartered in China. Clothes for children, accessories, bags, and shoes are some other categories of apparel that Shein houses. It’s the kind of risk you take when ordering from a brand with too-good-to-be-true deals. Many times the brand delivers on quality, according to reviews across sites. Shein reviews are clearly mixed, and quality seems to be the trade-off for low prices. On the plus side, the clothes are always trendy and great for stocking up a bunch of stylish outfits.

There are tons of ethical alternatives to popular businesses that are worth checking out. Shein is mainly a digital retailer—although the company has found success launching a select few physical locations. Most of these stores are just pop-ups in bigger cities, so if you want to experience all that Shein has to offer, you’ll probably have to check out the website or the Shein app. It is one of the best-known online shopping portals, and its delivery reliability and quality is comparable to Aliexpress, a platform on which SHEIN also sells some of its products. Virtually all came from China, where Shein relies on a network of suppliers to produce its expansive assortment of low-priced merchandise.

Shein Plus Solid High Waist Leggings Review

People first began embracing cheaply made clothing in the 60s and 70s as fashion trends began to change more frequently and companies turned to offshore textile manufacturing to cut costs, Fashionista reported. It is also a Chinese-based website that specializes in clothing. Even though their items look gorgeous on the website, you won’t exactly get what you see. Plus, you can get coupons on their main website and get some cool discounts.

Shein however, scours trends on social media and its massive stash of internal customer data, using AI to determine what products to produce. The retailer has stayed mum on ethical fashion and sustainability, but it’s hard to imagine Shein embracing best chart patterns corporate accountability without widespread consumer pressure. Regardless, Shein seems poised to be the fashion giant of the decade, and investors are scrambling to look for other retailers that could copy its speedy supply chain.

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